Mobile Design as ranking factor
http://googlewebmastercentral.blogspot.ru/2014/11/helping-users-find-mobile-friendly-pages.html
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
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